If you own a company and want to generate interest for your product or service on the internet, you’ll need a search engine optimized website. Search engine optimization, or SEO, refers to the process of modifying and arranging information in order to achieve the best possible search engine rankings. Here’s all you need to know about the value of SEO for your small business’ website.
How Does SEO Work?
SEO can be a complicated and time-consuming procedure. SEO specialists must include relevant backlinks, consistently produce content, incorporate a healthy scattering of keywords (strategically placed) in online content—and much more—in order to climb in search engine rankings. It is crucial to research thoroughly and pay attention to detail when optimizing search engine rankings because of the complicated interplay of elements involved.
Importance of SEO for Small Business in 2021
At any given time, there are 1.88 billion websites active on the internet. An online user seeking your services will have to wade through so much content before reaching your website. No matter how niche your service or how small your audience may be, it is almost certain that a competitor is using SEO better than you are.
The vast majority of internet users glance only at the first page of Google results when searching the internet. It means that if your company’s results appear on the first page rather than, say, the fourth page, more people (possibly millions) will see your results while searching on Google.
Small Business Benefits from SEO
Here are some stats that show how SEO benefits small businesses:
- Local information is found in 46% of all Google queries. If you’re a small business attempting to target local clients, SEO is critical since it allows them to find you first.
- Consumers learn more about a local small business online than they do anyplace else, according to 97 percent of people. People are looking for your company, and your website is the first place they will go.
- Over the last two years, searches for “near me” have increased by more than 900 percent. People in the region are seeking small enterprises.
- Only around 25% of people click past the first page of Google’s search results. Being on the first page is vital, but it requires some planning.
Consumers are seeking brands like yours online every day, regardless of the industry you’re in or the size of your organization. One of the most effective ways to reach these prospective customers is through search engines.
At FineTuned Digital, we understand how to get a small business from where it is to where it needs to be. It can be tricky to optimize a website for search engines. That’s why we take care of the search engine optimization process for you, so you can focus on running your business. Schedule your marketing audit with one of our experts today!