With more and more businesses entering the digital landscape, online reputation management (ORM) has become a vital part of finding success online. If you want to scale your business by leveraging the digital environment, it’s crucial that you recognize the importance of managing your online reputation.
Your online reputation is something that can make or break your business, so as a small business owner, it’s something you need to be aware of. To learn more about why your business needs online reputation management, keep reading!
What is Online Reputation Management (ORM)?
Online reputation management is a combination of online marketing, search engine optimization (SEO), and strategies to help your business positively influence public perception. In simpler terms, reputation management is how your brand can control the way your business is presented online.
Reputation management serves three purposes:
- It helps you monitor what people say about your business.
- It helps promote credibility and trust.
- It addresses negative reviews and increases positive reviews.
How Important Is Reputation Management?
Taking charge of your online narrative is more important than you think. 89% of consumers read reviews before deciding to engage with a company’s products or services. That’s a big number, and one that you’re missing out on by not investing in reputation management.
If you want your business to stand out among the competition, you need to show your potential customers that they can trust your business—not just to have quality products and services, but also when it comes to helping customers who have had a negative experience. Good reputation management helps you hold onto your customers who have had a good experience, but can also help you convert customers who haven’t!
Benefits Of Reputation Management
Whether it’s an online or physical store, most customers search online before deciding to invest in a product or service. Too many negative or unanswered reviews will cause people to skip over your business in favor of a competitor’s business. On the other hand, positive reviews promote a positive impression, which increases the chances of them choosing your business.
Improves Trust & Credibility
Nowadays, brand trust is one of the most important aspects of building a business. With 79% of people trusting reviews as much as recommendations from people they trust, focusing on online credibility is something you can’t ignore.
Boosts Search Engine Rankings
Reputation management is about encouraging and creating positive conversations around your brand’s products or services. The more people that positively engage with your brand online—whether through reviews or social media—the higher your organic reach gets.
Attracts Better Talent
Reviews aren’t just about attracting new customers; they’re also extremely helpful in bringing in qualified talent. One in three people turn down job offers after reading negative reviews online. A good online reputation will help you receive a higher number of applications, which increases your chances of finding the right talent.
At FineTuned Digital, we know how to get your small business from where it is to where it needs to be. We know reputation management can be tricky, and that’s why we’ll take care of it for you, so you can focus on running your business! Contact us today to get started!